What is Beauty?

Beauty is the optimal holistic sensory experience a person, place or thing brings to the experiencer, ideally desirable but in my opinion when it surpasses expectations and surprises the experiencer the more beautiful it is.

When i swing a golf club after decades of practice- it hits close to the target...this is beautiful.

When i cut hair that perfectly forms the head shape of the client and eliminates their undesired outcomes of their hair's formation..beautiful...

When a monk arranges a zen garden to perfection only to destroy its formation moments later, i say again, beautiful.

Although, they say beauty is in the eye of the beholder. Which brings to mind that old cheesy movie Shallow Hal.

Art is powerful not simply because it is beautiful but because it evokes an emotion or ineffable experience from us, the audience. When creating with the end in mind, it helps reverse engineer a truly impactful piece of art.